Actian launches Customer 360 offering

Actian, a provider of hybrid cloud data analytics platform, has launched a new Customer 360 solution. The software has been built on Actian’s Avalanche hybrid cloud data warehouse.

Actian’s Customer 360 analytics solution enables companies using the Avalanche cloud service to rapidly personalize the customer experience through micro-segmentation, holistic customer profiles, next best action and market basket analysis. It also improves customer acquisition and retention through campaign optimization and churn analysis to increase customer loyalty.

Actian’s Avalanche™ Cloud Data Warehouse simplifies the Customer 360 Journey by helping data-driven companies:

  • Quickly aggregate and act on customer data – Avalanche’s built-in AvalancheConnect™ self-service data integration functionality enables organizations to easily access their customer data with zero coding or external tools.
  • Gain real-time customer insights across data silos – Create compelling customer experiences and identify new customer and revenue opportunities. Fully recoup investments in existing SaaS applications like Salesforce, Marketo and NetSuite.
  • Accelerate time to value – Actian offers a comprehensive set of Customer 360 accelerator services to ensure predictable, rapid solution deployments both on-premise, in the cloud or across a combination of both environments.
  • Increase revenue and customer value – Maximize customer insight to increase revenue while reducing traditional CRM vendor lock-in both on-premise and in the cloud.

Actian’s Avalanche cloud data warehouse with its new Customer 360 Real-time Analytics solution runs on AWS, Azure, and Google Cloud platforms. Data can be migrated easily to Avalanche, enabling users to stay connected to tools they were using to analyze and visualize Customer 360 data.

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