ActiveCampaign launches landing page builder, enhances personalization

ActiveCampaign, a leading Customer Experience Automation (CXA) software provider, has enhanced its software with more tools and channels to help you meet your customers where they are, and meaningfully engage at every stage of the customer lifecycle.

The added features include new marketing channels and integrations, and the ability to personalize web pages using customer data collected from touchpoints throughout the customer journey.

With the new functionality, you can now: 

  • Create high-converting, interactive landing pages in minutes, with simple set up and easy-to-use templates. The company is now offering landing pages for free to all current customers. The feature is currently in beta.
  • Personalize any using data stored in tags, such as past purchases, shopping preferences, interests, demographics, and engagement data. The feature is currently in beta.
  • Automatically trigger push notifications and SMS messages based on any action taken during the customer journey via Twilio
  • Automatically trigger Slack notifications based on customer behavior (like when a customer subscribes to email, creates a support ticket, or writes a review)

Check also our review of ActiveCampaign, including its User Satisfaction Index.

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