Advertise Purple unveils affiliate marketing tool Purply

Advertise Purple, a provider of data-driven affiliate management software, has launched its automated affiliate program management tool, Purply. Powered by Advertise Purple’s proprietary technology and real-time, data-driven insights, the new affiliate discovery, recruitment and tracking offering is designed for small-to-medium-sized businesses and those new to affiliate marketing.

Purply is a self-serve affiliate marketing application that leverages over 10 million data points from over 87,000 affiliate partners across 23 business verticals, including accessories & jewelry, apparel, consumer electronics, health & beauty, and home & living.

With Purply, business owners get access to:

  • Top-Earning Affiliate Identification – This function identifies the top-grossing affiliates that a business is not currently engaged with. As well as listing all known contact information, it also provides outreach templates to help start an engagement.
  • Commission Recommendation Reports – Up-to-date insights on what the average commission rates are for each affiliate vertical. Users can see if they are overpaying for a relationship and how they should adjust those rates to maximize success.
  • Month-Over-Month Success Reports – Marketing teams get a clear view of how each affiliate is performing, which ones are doing better than others, where there is a drop in return, and an overall vision of the success of the campaign with KPIs.
  • Affiliate Marketing Tips and Tricks – An entire library of materials on how to make an affiliate marketing campaign as successful as possible. For companies taking on this strategy for the first time, it enables decisions to be made with confidence.

For more information about Purply, please visit purply.com.

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