Anyword launches marketing language optimization tool

Anyword, formerly known as Keywee, has launched marketing language optimization software. The tool leverages AI and natural language processing to generate and optimize performance-driven marketing text that delivers business results across websites, social channels, email, and ads.

Anyword’s software helps marketers create data-driven, high-performing copy, and is able to sort and evaluate both AI and human-generated text to provide marketers with messages that are perfectly tailored to resonate with their target audiences. In doing so, Anyword not only enhances marketers’ most prized asset — their creativity — but it does so while equipping them with solutions that help them stay on top in an ever-increasingly competitive landscape.

Anyword’s AI-generated text is coupled with an intuitive scoring system that ranks copy variations, predicting results so that marketers can measure performance prior to launching a campaign and avoid costly and time-consuming A/B tests. With predictive performance, marketers know, in advance, how well text will perform with each audience.

Additionally, Anyword has filters that generate tailored language for specific audiences based on gender, age, etc., tailored to multiple channels from email to web, and optimized for each platform (Facebook, Outbrain, Google, etc.). This maximizes each message’s full performance potential. Anyword has powered language generation and optimization, driving increases as high as 30% in conversion, retention and engagement rates.

You can try out Anyword for free durign a 7-day trial. Their lowest pricing plan costs $19 U.S. per month.

Based in New York, Anyword was founded in 2013 and has secured $9.1M from leading investors such as Group 11, UpWest Labs, Innovation Endeavors and The New York Times.

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