Bazaarvoice, a leading provider of product reviews and user-generated content (UGC) solutions, has acquired Curalate, which provides shoppable social, UGC and influencer marketing solutions.
Curalate’s technologies turn images into digital storefronts which give consumers compelling shopping experiences online. The integration will offer brands the ability to leverage inspirational social content to drive sales on social channels, websites and throughout the Bazaarvoice network.
Research highlights the importance of social content in the purchase journey, particularly for Gen Z, who are 34% more likely than other age groups to find out about new brands and products through influencers. According to Bazaarvoice’s Shopper Experience Index, about
42% of global shoppers say they have made a purchase on social media.
Bazaarvoice’s research also revealed a 17% year-on-year increase in reviews that include photos across its network and a 67% increase in photo submissions among its Influenster community of influential shoppers who are invited to review products. Furthering this significant upward trend, a survey found that shoppers want even more visual content in reviews — when asked what type of UGC they wish they had more access to, it was their top request.