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Best audience listening and press monitoring tools for Poland

June 24, 2021

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What are the best audience listening and press monitoring tools for Poland? Check out the software we recommend based on its PRM Score that includes User Satisfaction Index (representing an aggregate rating from leading review sites) and Popularity Index (based on the software traffic data).

The Polish language and knowledge of the media landscape remain a big challenge for the leading global audience listening software. That is why it is better to use their Polish equivalents for media monitoring and social listening. We recommend Press-Service and Instytut Monitorowania Mediów for media monitoring (including printed and broadcast media) and Brand24 for social listening.

Brand24

7.8PRM Score

Brand24 lets small and medium companies identify and analyze online conversations relevant to their business to get customer insights, grow their satisfaction and sales.

User Satisfaction Index

Popularity Index

6.6

Positives

Strong listening, mention, and influencer analytics features
Affordable prices
A user-friendly tool with good support
Fast alert or notification about the mentions
Great also for global social listening and online mentions monitoring

Negatives

Costs add up when quotas are exceeded
Can only archive a year's worth of social data
The tool includes in its monitoring report a lot of spam results or mentions that are completely irrelevant to you

Press-Service

6.7PRM Score

Press-Service’s Inforia system offers media monitoring and social media listening services in Poland. The tool monitors over 1,100 press titles, RTV stations, and over 850,000 online news sites, and social media channels.

User Satifaction Index

Popularity Index

4.3

Positive

One of the most affordable tools to get media monitoring service in Poland
Lots of analytics provided together with clippings
The monitoring service is very accurate

Negatives

The tool could be more user-friendly
No podcasts monitoring

Instytut Monitorowania Mediów

6PRM Score

Instytut Monitorowania Mediów offers media monitoring and social media listening services in Poland. The tool monitors over 1,100 press titles, over 220 RTV stations, internet news sites, social media channels, as well as podcasts and video channels.

User Satisfaction Index

Popularity Index

2.9

Positive