Best audience listening and press monitoring tools for Poland

What are the best audience listening and press monitoring tools for Poland? Check out the software we recommend based on its PRM Score that includes User Satisfaction Index (representing an aggregate rating from leading review sites) and Popularity Index (based on the software traffic data).

The Polish language and knowledge of the media landscape remain a big challenge for the leading global audience listening software. That is why it is better to use their Polish equivalents for media monitoring and social listening. We recommend Press-Service and Instytut Monitorowania Mediów for media monitoring (including printed and broadcast media) and Brand24 for social listening.

1

Brand24

7.8PRM Score

Brand24 lets small and medium companies identify and analyze online conversations relevant to their business to get customer insights, grow their satisfaction and sales.

User Satisfaction Index
9
Popularity Index
6.6
Positives
  • Strong listening, mention, and influencer analytics features
  • Affordable prices
  • A user-friendly tool with good support
  • Fast alert or notification about the mentions
  • Great also for global social listening and online mentions monitoring
Negatives
  • Costs add up when quotas are exceeded
  • Can only archive a year's worth of social data
  • The tool includes in its monitoring report a lot of spam results or mentions that are completely irrelevant to you
2

Press-Service

6.7PRM Score

Press-Service’s Inforia system offers media monitoring and social media listening services in Poland. The tool monitors over 1,100 press titles, RTV stations, and over 850,000 online news sites, and social media channels.

User Satifaction Index
9
Popularity Index
4.3
Positive
  • One of the most affordable tools to get media monitoring service in Poland
  • Lots of analytics provided together with clippings
  • The monitoring service is very accurate
Negatives
  • The tool could be more user-friendly
  • No podcasts monitoring
3

Instytut Monitorowania Mediów

6PRM Score

Instytut Monitorowania Mediów offers media monitoring and social media listening services in Poland. The tool monitors over 1,100 press titles, over 220 RTV stations, internet news sites, social media channels, as well as podcasts and video channels.

User Satisfaction Index
9
Popularity Index
2.9
Positive
  • One of the most affordable tools to get media monitoring service in Poland
  • Lots of analytics provided together with clippings
  • The monitoring service is very accurate and includes podcasts
Negatives
  • The tool could be more user-friendly
We will be happy to hear your thoughts

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