The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting Jan. 15, 2021 with a 50 city push in the works later in the year. The 5 test cities are New York City, Paris, Berlin, Moscow, and Seoul.
In the beta phase, a combined 10 million users and 10,000 businesses will be able to participate in load testing and optimization of the platform. The beta version will focus on scalability and targeting while perfecting other systems like custom push notifications.
YOUengine is a blockchain-based decentralized tokenized advertising platform that connects 200 million brands and businesses to 4 billion users worldwide. Users get paid with frictionless cryptocurrency (YOUC) to watch ads and branded content via YOUapp and they can play the mobile AR (Augmented Reality) questing game, called YOUgo.
YOUgo is a one-of-a-kind promotional tool for brands and businesses to airdrop anything from apparel to coffee to automobiles as well as YOUC token airdrops valued from $100 – $100,000. And that’s not all, YOUapp has a digital wallet that effortlessly converts YOUC tokens into any fiat currency.
“It’s an entirely new advertising model, we call it the YOUniverse and it’s a world where consumers get paid to watch ads and brands can reach the exact target they want to reach, anywhere in the world, in a zero-waste ecosystem. All user data is decentralized, hack-proof, and will never be re-sold and if the user leaves their data will be destroyed,” said Michael Muenzing, the platform’s founder and CEO, in a news release announcing the launch .