Cision, a leading provider of PR software, has rolled out Analytics Dashboards and Interactive Reports to make it faster and easier to demonstrate the real business impact of earned media.
The Analytics Dashboards and Interactive Reports solution is the latest addition to Cision’s Next Generation Communications Cloud, where communicators can quickly target and engage media as well as measure and share impact. Cision’s over 7 million global sources can be transformed into actionable, executive-ready business intelligence. Share of voice, social engagement, search engine optimization impact, brand sentiment, and referrals from earned media to company websites are among key metrics that can be tracked.
The new solution also incorporates CisionImpact data with validated audience reach and resonance metrics in one dashboard. Customers can opt to take metrics to the next level, capturing not only who saw their news coverage but what those viewers did next to connect actions to revenue.
Analytics Dashboards and Interactive Reports include:
- Visually-engaging analytics: Fully-customizable widgets make it easy to create compelling visuals of earned media value and uncover new insights with competitive coverage data.
- Reporting priorities at one’s fingertips: Communicators can quickly build sleek, interactive reports right from the dashboards and share them with their business executives and teams.
- Mobile and tablet-friendly layouts: Communicators can access earned media intelligence anytime and anywhere.
The solution is now available in the United States, United Kingdom, and Canada.