Cognito, an international communications and marketing agency, has launched a new influencer discovery platform Finfluence for the B2B Financial Services sector.
Finfluence acts as a discovery platform for influencers from Fintech to Blockchain, wealth management and investment banking. It leverages a bespoke algorithm developed by Cognito to serve up the most relevant influencers to match a brand’s campaign objectives.
Companies will have the opportunity to search for influencers across global regions – EMEA, APAC and North America – with 120+ influencers included from launch and more being added constantly.
Finfluence is the first project to launch from the newly established Cognito Labs. Cognito Labs is a division of Cognito EMEA led by David Simpson in London.