Cognito unveils influencer discovery platform Finfluence

Cognito, an international communications and marketing agency, has launched a new influencer discovery platform Finfluence for the B2B Financial Services sector.

Finfluence acts as a discovery platform for influencers from Fintech to Blockchain, wealth management and investment banking. It leverages a bespoke algorithm developed by Cognito to serve up the most relevant influencers to match a brand’s campaign objectives.

Companies will have the opportunity to search for influencers across global regions – EMEA, APAC and North America – with 120+ influencers included from launch and more being added constantly.

Finfluence is the first project to launch from the newly established Cognito Labs. Cognito Labs is a division of Cognito EMEA led by David Simpson in London.

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