The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million, the company said in a news release announcing the transaction.
Demandbase offers an end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance.
Engagio’s Account-Based Marketing platform helps teams target the right accounts, orchestrate multi-channel interactions and measure what’s working. Its customers include Atlassian, Anaplan, Snowflake, Pendo, New Relic, TrendMicro, and Vonage.