Demandbase, a leading company in Account-Based Marketing (ABM), has acquired Engagio, a B2B account-based engagement platform provider, for an undisclosed amount.
The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million, the company said in a news release announcing the transaction.
Demandbase offers an end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance.
Engagio’s Account-Based Marketing platform helps teams target the right accounts, orchestrate multi-channel interactions and measure what’s working. Its customers include Atlassian, Anaplan, Snowflake, Pendo, New Relic, TrendMicro, and Vonage.