Podium adds SMS campaigns to its platform

Podium, an online reputation and customer messaging platform, has announced the addition of Podium Campaigns to its existing suite of interaction management tools. The new tool lets local businesses launch robust SMS text message marketing campaigns directly from the Podium platform.

Podium Campaigns was built to help local businesses easily grow and engage an SMS opt-in customer base. It centralizes customer conversations and allows users to manage SMS opt-in from multiple points in the customer’s journey on a single platform, including from Podium’s other tools like Reviews, Webchat and Payments.

This creates an easy and convenient way to incorporate text-message-based marketing into current or planned workflows while also using those touchpoints to more effectively target campaigns. It also makes measurement and reporting of SMS campaigns simple with pre-built dashboards to provide digestible insights of unsubscribes, reply rates and more.

With a 98% open rate, SMS text messaging is one of the most powerful tools for marketing campaign conversations, averaging upwards of 4.5 times the rate of email. Purpose-built for the needs of local businesses, Podium Campaigns enables easy creation, management and reporting of campaigns in-line with a business’ existing messaging strategy, the company in a news release announcing the move.

Podium is a platform that consolidates customer interactions and online reviews into a single dashboard to help you manage your brand online reputation. The company was founded in 2014 and currently serves more than 90,000 local businesses in the United States, Canada and Australia.

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