ProProfs acquires Picreel Conversion Optimization Software

ProProfs, a leading provider of SaaS products, has acquired Picreel, a leading conversion optimization software, for an undisclosed amount.

Picreel software delivers powerful conversion optimization tools, including exit popups, overlays, on-site messages, nanobars, and surveys. These tools are key to capturing more leads and making more sales.

The software can be added to any website in minutes. Popups and other engagement tools can be triggered at the perfect moment, including time on page, scroll percentage, clicking a link, exit intent, and many more. Picreel integrates with the most popular marketing platforms and CRM tools, so leads and sales are automatically added to existing sales and marketing funnels.

Picreel’s AI-powered popups and overlays make it easy to convert existing site traffic into leads, buyers, and subscribers. It is a natural fit with ProProfs Qualaroo, which captures customer insights to grow conversions, and ProProfs Chat, which has a chatbot that helps increase engagement and capture more leads and sales, said ProProfs in a news release announcing the move.

ProProfs acquisitions include Qualaroo (2020), BIGContacts (2020), Project Bubble (2016), HelpIQ (2015), and Live2Support (2015). Picreel fits nicely into the ProProfs suite of customer software tools, which include customer insights, customer experience management, and customer acquisition.

Picreel was founded in 2013 by Alex Bashinsky. Picreel was acquired by Growth Stack Inc (formerly Webfolio Management), a private equity management firm based in Reno, Nevada, in 2016.

ProProfs is a U.S.-based company that hosts more than 1,000,000 pages of content in 70+ languages and is a leading platform for online training and assessment with a library of professional tests & quizzes. ProProfs products include Quiz, Survey, Online Training, Knowledge Base, Live Chat, Project Management, and more.

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