With the acquisition, Reputation has created a powerhouse platform that effortlessly combines traditional experience management (surveys) with digital experience (business listings) and experience management (reviews and social media feedback) to give brands a true 360-degree view of sentiment.
Nuvi, which stands for “New Visualizations”, is a unified social listening and customer experience software company helping companies understand and engage with their customers on social media platforms such as Twitter, LinkedIn, Facebook, Reddit and more.
With Nuvi’s proprietary AI and natural language processing (NLP) engine, and talented R&D team, Reputation can immediately extend the platform’s leadership position by delivering highly accurate and real-time social data customers need to succeed in today’s competitive market. Customer-focused teams will find it easier to delight their customers and drive business growth through three invaluable capabilities:
- Sophisticated Social Listening – brand and competitor mentions can now be hyper-targeted through complex, yet easily controlled, keyword rules and filters
- Richer Data and Interactions – with an outstanding AI and NLP machine – more data types can be ingested from social posts, enabling highly accurate data insights beyond run-of-the-mill liking, commenting, responding, and retweeting
- Deeper data understanding – next-level dashboards, segmentation, reports and analytics can include emotion analysis, geographic information, and author data, depending on the source.
Nuvi employees will join the Reputation team and serve as the company’s foundational research and development office in Utah. The company will continue to expand the Utah office footprint with future positions in disciplines such as marketing, customer service and engineering.