SEMrush, a Boston-based online visibility management and content marketing software provider, has acquired a 100% stake in PR tech startup Prowly.com. Prowly’s previous investors include IQ Partners, Internet Ventures (an MCI Capital subsidiary), and online marketing agency Bluerank.
Warsaw-based Prowly has let companies publish more than 75,000 stories to date, offering access to a media database of over 1 million journalists and influencers, CRM functionality, custom-tailored online newsrooms, e-mail campaigns, and sophisticated PR analytics.
Currently, Prowly is cash flow breakeven at over US$ 1 million in annual recurring revenue (ARR). Year over year ARR growth is in the triple digits, with the majority of new revenue coming from the US and Western Europe, said SEMrush in a news release announcing the transaction.
Prowly will continue to operate as a stand-alone brand, but it will also be tightly integrated into the SEMrush ecosystem, benefitting from SEMrush’s extensive data assets. Prowly’s CEO Joanna Drabent and CPO Sebastian Przyborowski will continue in their current roles.