Springbot, a marketing automation and attribution platform for online retailers, has secured $14 million U.S. in financing led by Sterling National Bank. The company also acquired Content Management System (CMS) provider Matcha in December 2020.
Matcha initially focused on helping brands and retailers create and source content, but after seeing the publishing gap that exists for SMBs retailers, expanded to providing eCommerce blogging tools designed to fill the void around publishing, managing and measuring content.
The eCommerce blogging offering is purpose-built for eCommerce with capabilities such as embedding products within content, providing eCommerce templates, segmenting content by audiences as well as identifying what content is winning with what audiences.
The Matcha tool has furthered Springbot’s vision of how to uniquely marry customer data, channel action and content for our customers. With the investment, the company is poised for organic growth as well as the addition of deeper platform capabilities that are purpose-built for eCommerce, said Springbot in a news release announcing the transaction.
Springbot’s all-in-one platform is the critical solution for today’s direct to consumer (D2C) retailers to level the playing field against larger competitors. It combines the power of marketing automation, attribution and content across all critical marketing channels to drive brand awareness and revenue growth.