True Influence and Lotame team up to drive B2B programmatic advertising

True Influence, a provider of data-based sales and marketing solutions, has tied up with Lotame, a company offering data enrichment solutionsUnder the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), a second- and third-party data marketplace.

LDX gives buyers direct access to hundreds of premium sellers with high-quality, custom-fit second-party data as well as Lotame’s global third-party data marketplace. The marketplace also provides instant access to thousands of pre-packaged and custom audience segments, built to drive digital media into programmatic destinations around the world.

True Influence supplies high-quality data that provides total market and reach analysis, engagement reporting, and campaign performance forecasting. The company uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered.

It starts with an Identity Graph Triangulation™ where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the True Influence Relevance Engine™, where advanced intent monitoring analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of the total active market (TAM) for specific products and solutions. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct and guaranteed.

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