The new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels.
The software integrates all True Influence’s market intelligence and campaign orchestration tools into a single, comprehensive demand generation suite:
- Intent data intelligence and Relevance Engine™ big data analytics – IntentBase
- Programmatic display – DisplayBase
- Content syndication – PersonaBase
- Teleprospecting – ActiveBase
- Proprietary intent data feed – IntentBase
True Influence ABM Marketing Cloud uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. It starts with an Identity Graph Triangulation where records are matched to build a cohesive, omnichannel view of individual customers.
„These customer records are then analyzed by the True Influence Relevance Engine™, where advanced intent monitoring analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of the total available market (TAM) and total active market (TAM) for specific products and solutions. Each contact record is built with unprecedented speed and accuracy and is TripleCheck validated to ensure all information is 100 percent correct,” the company explained in its news release announcing the new software.
True Influence Marketing Cloud includes buying group analysis at every phase of the strategy, from identifying and measuring TAM, to creating audience segments, projecting campaign performance and monitoring results. Users can then define and export highly targeted audience segments and B2B Buying Groups, or cleanse and augment their database with True Influence’s extensive B2B company and contact data.
„Utilizing the True Influence ABM Marketing Cloud allows users to gain real-time intelligence into which programs and assets are delivering account, buying group and decision maker engagement with powerful intent insights, analytics and reports. Users can micro-target hard to reach segments, based on purchase journey stage, purchase intent, and extensive demographic filters. Additionally, users can activate campaigns and outreach efforts through seamless, bi-directional integration with leading CRM and marketing automation platforms,” True Influence said.
Founded in 2008, True Influence helps you grow your business with actionable intent data. The company expertly leverage data, technology, and content to drive high-impact marketing campaigns and share detailed results and insights to help you win new business.