Validity launches email marketing platform Everest

Software provider Validity has launched Everest, an all-new platform for email optimization, analytics, and delivery.

The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years while adding several critical new features not found in any other solution on the market.

Validity is a complete email analytics platform powered by Validity’s exclusive data feeds and widespread integration and support within the email ecosystem.

The software offers marketers a complete set of tools to prepare, test, optimize, and measure their email campaigns, including configurable dashboards, a highly intuitive user interface, and seamless integration with many of the leading email service providers. The software also features a rich set of reports to track overall performance, with customizable alerts to proactively warn when action is needed. 

With Everest, brands will also be able to see how their campaigns perform compared to other global senders as well as against their top competitors. These unique capabilities offer marketers the most complete analysis of their email marketing channels, enabling them to get more email delivered and more customers engaged than ever before.

Other features offered by Everest include email certification for avoiding spam filters, View Time Optimization (VTO) for Verizon Media mailboxes, and enterprise-grade managed services.

Everest is available as an annual subscription and comes in several editions. With varying levels of features and support, brands can choose the plan which best fits their marketing needs.

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