Zoomd Technologies, that provides a marketing tech user-acquisition and engagement platform, has launched self-serve SaaS version of its advertising campaign management platform.
The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard and equips advertisers with Zoomd’s full user acquisition capabilities across numerous premium digital channels – including the popular platform TikTok. The platform is driven by artificial intelligence (AI), machine learning, and prediction and automation technologies.
Zoomd’s new self-served, license-based, SaaS platform allows advertisers, both large and small, to easily and conveniently access, operate, and monitor all user acquisition campaigns themselves, all on a single dashboard. The core objectives of the new platform allows advertisers to spend their budgets more efficiently and effectively.
The platform offers a number of premium media channels to advertise on, including Facebook, TikTok, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google – with each channel already incorporating built-in mechanisms to prevent ad fraud.
Campaigns across all the channels can be managed succinctly on the unified dashboard, eliminating the need for advertisers to manage the campaign processes separately for each media channel, potentially saving both time and financial resources.
Moreover, the platform provides transparency to advertisers on the entire ad buying and placement process for all the media channels and optimizes it by offering suggestions and automated rules on how to reallocate budgets based on campaign performances.
The Zoomd platform, in its current form, is now available to all sizes of advertisers and advertising agencies that wish to have full transparency and save time in their user acquisition strategies and campaigns. Zoomd expects that more companies will be on-boarded in the coming weeks.
Zoomd was founded in 2012 and began trading on the TSX Venture Exchange in September 2019.