RESEARCH & PLAN
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Reputation acquires social customer experience tool Nuvi
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Reputation, a reputation experience management platform, has acquired for an undisclosed amount Nuvi, a social customer experience (CX) software company. ...

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Qualtrics unveils new customer experience features
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Qualtrics, an Experience Management (XM) platform, has launched several new features that give organizations a holistic view of the health of their customer ...

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ListenFirst rolls out TikTok analytics
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ListenFirst, a social analytics solution, has launched competitive tracking and industry benchmarks for TikTok. ListenFirst offers an analysis of brand and ...

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Meltwater acquires Linkfluence
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Meltwater, a leading global provider of media intelligence and social analytics, has entered into an agreement under which it is committed to acquire ...

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Sightly launches Brand Mentality platform
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Sightly, a marketing and media technology company, has launched Brand Mentality platform that combines emotional and cultural intelligence to empower brands ...

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DataMyth automates marketing performance analysis
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DataMyth is a newly launched SaaS-based reporting analysis platform that offers accurate insights to let digital marketers optimize campaigns through ...

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Omnicom launches OmniearnedID to measure ROI of earned media
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Omnicom Public Relations Group has launched OmniearnedID, Omnicom Public Relations Group's (OPRG) patent-pending precision communications platform that lets ...

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DemandLab launches marketing attribution tool
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DemandLab, a technology-focused marketing consultancy, has launched Sightline, a business confidence solution that collects marketing and sales data across ...

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Talkwalker adds social ad data into dashboard
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Talkwalker, a leading social listening and analytics company, has launched the latest addition to its conversational intelligence suite: Paid Social.

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Social media trends to watch in 2021
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Talkwalker, a social listening and analytics company, and HubSpot, a leading growth platform, have published their latest "Social Media Trends Report". The ...

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