Springbot, a marketing automation and attribution platform for online retailers, has secured $14 million U.S. in financing led by Sterling National Bank. The company also acquired Content Management System (CMS) provider Matcha in December 2020. Matcha initially focused on helping brands and ...

Salesforce, a leading CRM software provider, has launched Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Salesforce Loyalty Management will empower companies ...

Zoomd Technologies, that provides a marketing tech user-acquisition and engagement platform, has launched self-serve SaaS version of its advertising campaign management platform. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization ...

Rewards management platform Giift has launched Giift Engage, a marketing tool to drive customer engagement through rewards-based offers.   With a wide variety of programs available and adopted by customers, loyalty programs need to evolve from being simply passive and automated point granting ...

CoSell, a SaaS platform for B2B companies to find customer overlaps with partners to facilitate warms introductions, announced today it has raised $2 million U.S. in seed funding to accelerate its growth and help companies unlock revenue with every partnership. The round was led by Pivot North ...

The global Influencer marketing platform market will grow from $6 billion U.S. in 2020 to $24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period, according to the market research report "Influencer Marketing Platform Market" published by ...

Cision, a leading provider of PR software, has expanded its attribution technology in Cision Impact to help communicators better align PR metrics with business results. Cision Impact enables communicators to measure the impact of earned media and marketing programs by better understanding how ...

Reputation.com, a reputation experience software provider, has launched Reputation Score X, a reputation measurement tool that showcases not only how a brand’s digital reputation currently measures up against its competitors, but also how it got there and the immediate steps it can take to ...

Illumeet, a technology company, has launched its proprietary platform for virtual events that enables brands to deliver content, connect with consumers, and create memorable virtual experiences. Companies now have the ability to build interactive online experiences that go beyond ...

Crowd Point is a new self-service, influencer campaign building software designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools.

Cision, a leading provider of PR software, has rolled out Analytics Dashboards and Interactive Reports to make it faster and easier to demonstrate the real business impact of earned media. The Analytics Dashboards and Interactive Reports solution is the latest addition to Cision's Next ...

Talkwalker, a leading social listening and analytics company, has launched the latest addition to its conversational intelligence suite: Paid Social.