ActiveCampaign is one of the most popular Customer Experience Automation tools. Its PRM Score of 8.6 clearly tells that it does its job very well and is very popular among users.
Find out our PRM Score for ActiveCampaign (that includes User Satisfaction Index representing an aggregate rating from leading review sites, and Popularity Index based on the app traffic data), the pros and cons of using ActiveCampaign, and see more details on ActiveCampaign pricing and features.
User Satifaction Index (based on 9,934 reviews from leading review sites; Q1/2021)
9.1
Popularity Index: 1.8M (based on traffic data from Feb. 2021, as measured by SimilarWeb)
8.6
PROS:
Ease of use
Pre-made templates
Affordable
Powerful automation
One of the best tools in getting emails delivered
Free migrations from a defferent email marketing software
Integrates with over 2,000+ different tools via Zapier
A number of ML-based features, including predictive sending, predictive content, and predictive win-probability scoring of leads
In-built CRM system
CONS:
ActiveCampaign's CRM is not as good as standalone platforms
ActiveCampaign’s reporting can be difficult to navigate at times
Features can be overwhelming - it is better to choose something else if your are after a simple newsletter service
There is just a custom demo (you can play it with for 14 days) and no free plan
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