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8.9/10 (PRM Score)
Product is rated as #4 in category BUILD

ActiveCampaign Review

ActiveCampaign is one of the most popular Customer Experience Automation tools. Its PRM Score of 8.6 clearly tells that it does its job very well and is very popular among users.

Find out our PRM Score for ActiveCampaign (that includes User Satisfaction Index representing an aggregate rating from leading review sites, and Popularity Index based on the app traffic data), the pros and cons of using ActiveCampaign, and see more details on ActiveCampaign pricing and features.
User Satifaction Index (based on 9,934 reviews from leading review sites; Q1/2021)
9.1
Popularity Index: 1.8M (based on traffic data from Feb. 2021, as measured by SimilarWeb)
8.6
PROS:
  • Ease of use
  • Pre-made templates
  • Affordable
  • Powerful automation
  • One of the best tools in getting emails delivered
  • Free migrations from a defferent email marketing software
  • Integrates with over 2,000+ different tools via Zapier
  • A number of ML-based features, including predictive sending, predictive content, and predictive win-probability scoring of leads
  • In-built CRM system
CONS:
  • ActiveCampaign's CRM is not as good as standalone platforms
  • ActiveCampaign’s reporting can be difficult to navigate at times
  • Features can be overwhelming - it is better to choose something else if your are after a simple newsletter service
  • There is just a custom demo (you can play it with for 14 days) and no free plan

About ActiveCampaign


Short Description

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

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ActiveCampaign Pricing

Starting from: $9.00/month (paid yearly)
Pricing model: Subscription
Free Trial: 14 days

You can test Active Campaign for 14 days using all its features as well as with custom demos that cover:

  • How to reach out to new contacts
  • Automating your marketing
  • Viewing detailed contact info
  • Sending emails
  • CRM system

The lowest paid includes:

  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Subscription Forms
  • Marketing Automation
  • Chat & Email Support
  • Up to 3 Users

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