- A very good tool to track radio and TV coverage
- Good support
- Quick and easy-to-use platform
- Helps find out how many viewers saw a specific tv clip or listened to a radio segment.
- Broadcast hits displayed in a digestible, easy-to-view format, where you can then edit the clips by the second to share with your client
- Easy to find the piece you are looking for in the monitored clips
- It does not pick up every press hit (you can manually enter them into the system)
- It often produces duplicate press hits, causing double-counted hits and inaccurate reporting numbers
- Not all broadcast clips have audience numbers
- Speech-to-text feature is not very accurate
- When compiling reports, the database often crashes when it reaches 1,000 hits and you will need to manually add press hits and reorganize your report
About this App
Critical Mention is a media monitoring and earned media measurement platform for broadcast, online news, print and social media.
You need to contact Critical Mention for pricing information and to get access to their free demo.
Specification: Critical Mention