Muck Rack is a great tool for PR teams to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, and monitor news coverage and quantify their impact. Muck Rack has the User Satisfaction Index of 8.7 (based on 85 reviews on leading review sites; Q3 of 2020).
Check out the pros and cons of using Muck Rack (based on our and other users' feedback gathered online) as well as find more details about Muck Rack pricing and features.
Muck Rack makes it easy to create specific, tailored pitches to appropriate media contacts
You can create targeted contact lists easily searching by beat, publication as well as country
Automated coverage reports and alerts
Journalist job updates
We also like that they give free access to some of their tools, including news trends from around the world
Some users complain that the information Muck Rack's media database conveys is inaccurate (in some topics)
Several users complain that not all publications are represented in Muck Rack's database
Several users say that the app interface is generally good but it's not always intuitive
Muck Rack is an all-in-one PR CRM software. It lets you unite the traditional elements of PR software, including media database, monitoring, distribution and analytics, into a single platform built to boost team collaboration and efficiency.
The provider does custom quoting based on a variety of different factors including type of company, number of employees, etc. The quotes always include access to the entire platform except for broadcast. Since that is an integration through TVEyes, it needs to cross-reference with them first.