Muck Rack is a great tool for PR teams to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, and monitor news coverage and quantify their impact.
Find out our PRM Score for Muck Rack (that includes User Satisfaction Index representing an aggregate rating from leading review sites, and Popularity Index based on the app traffic data), the pros and cons of using Muck Rack, and see more details on Muck Rack pricing and features.
User Satifaction Index (based on 110 reviews from leading review sites; Q1/2021)
Popularity Index (3.2M based on traffic data from Feb. 2021, as measured by SimilarWeb)
Muck Rack makes it easy to create specific, tailored pitches to appropriate media contacts
You can create targeted contact lists easily searching by beat, publication as well as country
Automated coverage reports and alerts
Journalist job updates
We also like that they give free access to some of their tools, including news trends from around the world
Some users complain that the information Muck Rack's media database conveys is inaccurate (in some topics)
Several users complain that not all publications are represented in Muck Rack's database
Several users say that the app interface is generally good but it's not always intuitive
Muck Rack is an all-in-one PR CRM software. It lets you unite the traditional elements of PR software, including media database, monitoring, distribution and analytics, into a single platform built to boost team collaboration and efficiency.
The provider does custom quoting based on a variety of different factors including type of company, number of employees, etc. The quotes always include access to the entire platform except for broadcast. Since that is an integration through TVEyes, it needs to cross-reference with them first.