Crowd Point is a new self-service, influencer campaign building software designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools.
Crowd Point is founded by Adam Robbins, business development and marketing executive who has spent nearly 20 years as a leader in partnership marketing, media strategy and sports business as an NFL agent, and Alex Cordover, a data scientist and technology expert who has built artificial intelligence products and services for both startup and Fortune 500 scale applications.
The Crowd Point Influencer Campaign Builder (ICB) uses high-level data science and Artificial Intelligence to build influencer marketing campaigns in real-time that deliver an unprecedented level of target audience accuracy.
“We reverse-engineer the process,” says Crowd Point Co-Founder and COO, Adam Robbins. “By starting with the total number of followers or desired budget of your campaign, our platform builds a customized roster of niche and micro-influencers whose audience aggregately meets your specific demographic and psychographic objectives. We have effectively eliminated the need to exhaustively search through influencer databases.”
The easy to use platform was designed specifically for brands and agencies. It seamlessly walks users through an automated series of questions that build a targeted influencer campaign in real-time.
Once your campaign roster is built, you can drill down each influencer’s profile to access their audience demographics and interests, audience engagement metrics, estimated cost per post, location and an audit of any fake followers in their account. With one click of a button, you can choose to remove any influencer from your campaign and have the ICB automatically replace that influencer without affecting the demographic and audience goals of the campaign.
Co-Founder and CTO, Alex Cordover, explains that “after building a campaign, our platform utilizes data analytics to track its performance in real-time by measuring the number of impressions, engagement rate, follower growth, and Return on Investment.”
Crowd Point utilizes a database of over 10 million influencers across various social media channels including Instagram, Twitter, YouTube, and TikTok.