Freshworks unveils Freshworks CRM

Freshworks, a customer and employee engagement software provider, has unveiled Freshworks CRM. The software unites sales and marketing teams with out-of-the-box capabilities for an unsurpassed and unified 360-degree view of the customer to deliver better experiences and more profitable outcomes.

The Freshworks CRM solution is built on Freshworks Neo, a new and fundamental reimagining of the platform experience, which unifies data on an embedded customer data platform for personalized customer engagement, improved lead conversion and sales growth. Neo eliminates the reliance on unwieldy tools and complex multi-stack point solutions that result in data silos that limit artificial intelligence (AI) and machine learning’s (ML) usefulness. With Neo, businesses can quickly and easily extend and craft custom environments, with simple clicks not code, to better serve their customers and prospects.

Freshworks CRM lets marketing and sales users have access to AI-powered insights on a single dashboard. The explosion of customer data is converted into “Freddy AI” powered insights that help drive sales and improve customer experiences, increasing the value of the relationship. This makes CRM inherently more useful and helps drive bottom-up adoption by the sales team —  a promise that has thus far eluded legacy CRM solutions.

“Freshworks CRM delivers upon the original promise of CRM: a single solution that combines AI-driven data, insights and intelligence and puts the customer front and center of business goals,” said Prakash Ramamurthy, Chief Product Officer at Freshworks. “We built Freshworks CRM to harness the power of data and create immediate value, challenging legacy CRM solutions that have failed sales teams with clunky interfaces and incomplete data.”

CRM makes the most of the Neo platform’s flexible, end-to-end platform experience — enabling developers and partners to quickly customize and extend the solution to further increase employee productivity. The platform delivers out-of-the-box tools to seamlessly integrate Freshworks products with external applications using a variety of product APIs, webhooks, and software development kits.

The Freshworks Neo marketplace also includes more than 1100 apps to enhance and extend the Freshworks product suite. With Neo, businesses can create custom objects and apps in an instant and deliver unparalleled extensibility and customizability whether they are in sales, marketing, customer support, CRM, IT or HR.

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