Talkwalker, a leading social listening and analytics company, has launched the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their owned, earned and paid channels as well as full control of their campaign performance and ROI.
By unifying campaign data across paid, owned and earned channels into real-time dashboards and reports, digital professionals will have a better grasp of their impact, and be able to optimize their 360-degree campaigns through extended insights and reporting.
“Paid social data is an integral part of the best digital campaigns, and brand professionals should have access to that information to protect their brand and optimize their performance,” said Todd Grossman, Talkwalker CEO Americas.
Talkwalker lists 4 main reasons for using Paid Social:
#1 Added visibility & control on campaign performance and monitoring
#2 Content ideation across paid ads & organic content
#3 Faster, automated reporting across all channels
#4 Brand protection from harmful comments on ads
Whether it is by building integrated dashboards for your entire campaign tracking, saving hours in pointless data chasing for your reporting or identifying disparaging comments on social ads through an alert system, Talkwalker’s Paid Social will change the way you access paid social data in every aspect of your job, the company promises.